Reep is a trader in the Weapons and Armor Shop in Dwarven Village. He is a manager at the shop which he calls the Golden Wheel but he is most likely referring to membership in the Golden Wheel Guild. He was involved in the Star Diamond mess with Airy and Murdoc.
"Welcome, customer! I am Reep, the manager of this branch of the Golden Wheel Guild.
Remember, the price of armor and weapons doesn't always reflect their quality. Am I saying that it doesn't matter? Of course not! But you should judge them independently of the cost.
For someone like you, that shouldn't be a problem. "